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Cross-device observation (08) | Mobile-Specific observation (01) | Desktop-Specific observation (06)

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Cross-device observation (all devices)(08)

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1. Decision Fatigue

Area:- Check my size link

Observation:- Clicking “Check My Size” opens three separate options with no clear direction: MySize Assist, Size Chart, and Length Guide.

Screenshot:-

Why it may affect users:-

• As a seller your motive should be to let your users make decision faster not to overwhelm them with number of option that are new to them
• It can lead to abandonment if users are unsure where to begin.

My Recommendation:- .

• Automatically open MySize Assist as the default.
• Present Size Chart and Length Guide as optional tabs.
• Add short microcopy like “Need more help? Switch methods above.”

Expected Results:- Quicker sizing decisions with less hesitation = better conversions and fewer return

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2. Bad Placement of copy

Area:- Right below “Add to cart” button

Observation:- “Review now & get a chance to win” copy is placed right below the “Add to Cart” button.

Screenshot:-

Why it may affect users:-

• This message "Review now & get a chance to win Free AIRism Tee" feel disconnected from the “Add to cart” button.
• It causes hesitation: Should I review before I even buy?
• This message here works as a competitor rather hen companion towards the journey to purchase.

My Recommendation:-
• Move this message to the review section. • Place a copy here that motivates users to “Add to cart” like “50 peoples are checking this product, Hurry up only 15 left!”

Expected Results:- The chances of Add to cart increases because of few distraction.

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Note:- People are very less motivated by the uncertain rewards like this in the copy “Review now & get a chance to win Free AIRism Tee” replace it with something certain, granted and more clear like “Write a review with product photo and get 10% off instantly.”

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3. Benefits Over Features

Area:- Below product images

Observation:- The product page lists only features (e.g., fabric, stitching) with no explanation of why they matter.

Screenshot:-

Why it may affect users:-

• Features are technical; they don’t connect emotionally.
• Users have to figure out the benefits on their own and many won’t even try.

My Recommendation:-

Add a dedicated Benefits section that explains how the product improves the user’s life:

• “Keeps you cool in hot weather (breathable)”
• “Holds shape and color longer (durable even after many washes)”

Expected Results:-

• Users are more likely to connect with the product after reading benefits.
• Visitors would stay longer because the content feels more relevant to them. </aside>

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4. Return and Delivery Info.

Area:- After descriptions

Observation:- Key information like delivery dates and return policies are hidden behind dropdowns or multiple clicks ( 3 clicks- 2 pages and a dropdown)

Screenshot:-

Why it may affect users:-

• Users often wants to know before adding to cart that “When will I get this?” and “Can I return it?”
• This adds unnecessary friction during purchase decision.
• Every click introduces doubt or delay and delays kill conversions.

My Recommendation:-

• Display delivery date and return policy clearly near the “Add to Cart” button.
• Ask for PIN code to show exact delivery estimate.
• Use specific dates instead of vague ranges (e.g., “Arrives by May 5” instead of “in 3–4 working days”).

Expected Results:- Faster decision-making, fewer doubts, and higher checkout completion rates..

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