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Cross-device observation (07) | Desktop-Specific observation (02)

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Cross-device observation (all devices)(07)

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1. Gifts for all

Area:- Gift option

Observation:- The gifting option is available for all items in the cart, not for individual items.

Screenshot:-

Why it may affect users:-

• Users might want to order only one item as a gift while keeping others for themselves.
• Currently, they need to make separate purchases, which creates extra work and effort.

My Recommendation:-

• Make the gifting option available for each individual item in the cart.
• Show the gifting option on the product page to inform users early.
• Also let users add different address for different items.

Expected Results:- It makes you buyer happy - the gift receiver happy - and hence your business too.

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2. Unclear Copy

Area:- Inside gift option

Observation:- The copy for the gifting option is unclear and incomplete.

Screenshot:-

Why it may affect users:-

• Users want to ensure the price isn’t visible when sending a gift, and unclear messaging can create uncertainty.

My Recommendation:-

• Clearly state all gifting related detail, whether the price is hidden or shown.
• Add an AI chatbot for answering users questions.
• Allow users to customize gift packaging.

Expected Results:- Clarity increase user confidence and freedom, leading to more purchases.

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3. Average Order Value

Area:- Below the CTAs

Observation:- The upselling technique to increase AOV is placed below the fold and under the main CTA, represented as plain text that can easily be ignored.

Screenshot:-

Why it may affect users:-

• Important upselling opportunities may be ignored if users don’t notice them.
• Users in a hurry might miss the offer entirely.

(This might have placed under “continue shopping” button thinking that users don’t have to look for shop more button when they see this nudge , but what if :- User is in hurry and didn’t notice the copy because it just seems like a normal text and description text)

My Recommendation:-

• Represent it as a progress bar and place it above the fold in the first viewport.
• Make it bold and easy to notice.
• Include a “Continue Shopping” link/button for easy navigation.

Expected Results:- Higher chances of users adding more items, increasing the Average Order Value (AOV).

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4. Difficult to edit

Area:- Product details

Observation:- There’s no option to edit color and size directly on the cart page.

Screenshot:-

Why it may affect users:-

• Users returning to their cart later might want to change size or color.
• Currently, they must have to navigate back to the product page to edit, that adds extra steps, work and reduce convenience.

My Recommendation:-

• Allow users to edit color and size directly from the cart page.
• Display detailed measurements alongside size options.( size-M Chest-46 length- 62 Shoulder- 24 )

Expected Results:- Increases user control and higher likelihood of proceeding to checkout.

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