Navigations links

Users focus first on the product images and the top area, bottom texts can be overlooked.
Missed visibility reduces urgency and excitement for discounted items.

My Recommendation:-

Replace the "Sale" text into a badge and place it on the top-left or top-right corner of the product image.
Use a bold, contrasting color (e.g., red/orange) to catch attention.
Ensure the badge is consistent in size and placement across all products.

Expected Results:-

It boosts visibility and click-through rates for discounted products.
Builds urgency and attracts bargain-focused shoppers. </aside>

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2. Highlight the best

Area:- Ratings

Observation:- Products with significantly higher reviews (e.g- 600+) don’t stand out visually when compared to products with fewer reviews (e.g- 30, 50, 100).

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Why it may affect users:-

Users compare products with those around them. 600+ reviews stand out when others have only 30–100, so not emphasizing it visually can hurt sales.
Users don’t immediately recognize which products are most trusted or popular.
Potential sales are lost because users can’t quickly identify the best option

My Recommendation:-

Introduce a “Bestseller” badge for products with higher reviews.
Place the badge at the top-left or top-right corner (opposite the sale badge, if both apply).
Use a color and design that implies trust (e.g., gold or green) to separate it from the sale badge.

Expected Results:- Instantly signals social proof, making the product more approachable and trustworthy.

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3. Why users do the math

Area:- Pricing

Observation:- The product in sale shows the original and discounted price, but does not display the discount amount or percentage saved.

Screenshot:-

Why it may affect users:-

Users are not clearly shown how much they’re saving, which can weak the perceived value of the deal.
Most users don’t take time and effort to calculate the discount and this leads to lower urgency and impulse to purchase.

My Recommendation:-

Display the discount amount or percentage saved next to the final price.

Examples:-

“You save ₹700”
“47% OFF”
To make it more actionable add a time-based urgency element like “Offer ends in 2 days” or “Limited stock at this price.”

Expected Results:- It encourage faster decision-making and purchases.

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4. Colors are not functional

Area:- Color swatches

Observation:- The color swatches on the listing page are not functional.

Screenshot:-

Why it may affect users:-

Clicking on color swatches takes the user to the product page instead of changing the product image directly here on the listing page.
It forces unnecessary back-and-forth between the listing page and product page just to see different colors.
Each page load adds time and effort, leading to frustration drop-offs.
It can breaks the flow of product discovery as users cannot quickly explore options.

My Recommendation:-

Make the color swatches interactive or functional so the product image updates directly on the listing page when a swatch is clicked in Mobile and hovered on Desktop.
Ensure the product image and color swatches are visible in the same fold so users can instantly see the change without scrolling.

Expected Results:-

It reduces user friction and keeps them in the flow of product exploration.
It can increase click-through and conversions since users can find their preferred color faster. </aside>

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