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This case study is an independent UX/CRO analysis created for educational and portfolio purposes only. All product names, logos, and brands are property of their respective owners. I am not affiliated with, endorsed by, or sponsored by Uniqlo.
Please note: The issues highlighted in this case study were identified during my audit at a specific time. Large brands like Uniqlo continuously optimize their sites based on audience behavior and revenue goals.
This means some of the friction points I’ve addressed may already have been updated or improved by the brand.
The purpose of this case study is not to critique, but to showcase my CRO process and skillset
Important Note :-
This Case Study is a self-practice audit of Uniqlo India, Where I analyzed their site using psychology, heuristics, and e-commerce best practices.
Your audit report will not look the same.
This case study demonstrates my approach and skills. Your report will be more precise and results-driven once I have access to your audience data.
Uniqlo’s mission is to create simple, functional, and affordable clothing that improves everyday life. Their use of innovative fabrics has earned them a trusted global reputation, especially among young audiences. In India, they’re backing this mission with heavy ad spend, making their presence felt everywhere online.
But a strong brand and big ad budget don’t guarantee conversions. While their products reflect simplicity, the online shopping experience doesn’t deliver the same.
In my audit, I uncovered 50+ usability and psychological friction points that could be causing users to drop off before checkout.